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Organizers of the 2026 Asian Games in Aichi and Nagoya have a bold vision for the multisport event, which takes…

Esports (or electronic sports) are organised, multiplayer video game competitions between individuals or teams. The tournaments are generally played on…

International qualifiers are the key to seeing your country join the world’s elite, and they’re often fiercely fought affairs. The…

From a dog saving a soccer goal to a mascot’s funny antics, viral sports moments capture the world’s imagination. These…

Gender equality is a long-standing issue across industries, institutions and social structures; sports are no exception. Despite the advances in…

Ice hockey is one of the most intense sports on a rink. Its rules are designed to keep the game…

Combat Sports encompass a diverse range of disciplines that pit athletes against each other in physical combat under a set…

Athlete endorsements leverage the credibility and trust athletes have built with audiences, transforming them into powerful tools for driving sales,…

The Champions League is the premier European club competition. Previously known as the European Cup, it was revamped in the…

From augmented reality to AI coaching, smart athletic technology is changing the way sports teams train, play and recruit. Mobile…