Sports Technology Trends

Sports technology trends are focusing on data analytics, personalisation and operational software. They are helping improve performance, enhancing fan experience and supporting team success.

ML and AI have revolutionized sports analytics, enabling teams to track and analyze player data in real-time, optimize training regimes and enhance the gameday decision-making process. They are also making it easier to find and recruit talented players by identifying prospective athletes through intensive data analysis.

Sensor-enabled equipment is becoming more precise, with wearables and sensors woven into clothing and sports gear that monitor specific areas of the body to provide more targeted feedback. New granular data is also emerging that helps prevent injuries by tracking the force distribution of physical impact. For example, digital knitting and pressure sensors can be incorporated into sport clothing or sports equipment to measure the impact of a blow, rather than just recognizing the area that has been hit. This information could then be used to help reduce concussions in sports, and also inform the design of protective gear to further protect players from head trauma.

The trend towards accessible technology empowers sports practitioners to adopt more comprehensive and data-driven training and development approaches, regardless of their club size or financial capabilities. For example, Vector Core exemplifies this trend in that it makes advanced video analysis available to sports clubs at all levels of competition. In this way, sports organisations can finally achieve long-promised impacts like player personalisation and immersive sports.