Whether it’s an elite football player competing for a championship or an amateur baseball coach training to improve swing speed, athletes are pushing limits with new technologies. From augmented reality overlays to smart compression wear, innovations in sports technology are helping people achieve their athletic goals, recover faster and stay healthy.
Embracing these trends is key for anyone in the sports industry looking to maintain a competitive edge. AI coaching assistants provide real-time game analysis and tactical tips, while wearables track key performance metrics in real time. The latest in biometric mental health tracking can monitor stress levels and brain function, while virtual reality tools let athletes train in game-like environments without leaving the gym. And, with personalized training systems, athletes receive targeted insights to improve specific skills — a trend 52% of survey respondents believe will have the greatest impact in 2024.
Emerging digital technologies are also reshaping the fan experience and driving new revenue streams for sports organizations. For example, in the US, a growing number of stadiums are investing in digital and energy-efficient innovations that offer immersive fan experiences. These digital-first features help fans feel more engaged with their favorite teams and build brand loyalty by offering hyper-personalized content and services.
And for teams, advances in data analytics can help recruit and retain athletes more efficiently. For example, new AI-powered performance analysis systems break down a player’s swing mechanics and defensive positioning with a level of detail that was unimaginable just a few years ago.